Ford status still rising

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Ford campaign to stress cars’ trade-in value

By Bernard Simon in Detroit

Published: December 18 2009 04:07 | Last updated: December 18 2009 04:07

Ford Motor will soon add an unfamiliar dimension to its North American advertising campaigns by stressing a marked improvement in its vehicles’ trade-in values, driven by its ability to avoid a US government bailout.

The move marks the first time in years that a Detroit carmaker has been able to boast that its vehicles hold their value better than Asian and European rivals.

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