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New Bronco

Discussion in 'Non Mustang General Discussion' started by tarafied1, Aug 9, 2018.

  1. tarafied1

    tarafied1 Well-Known Member

    Ford executive says baby offroader in product pipeline
    Source: Reuters

    Ford Motor Co. plans to introduce a small utility vehicle based on its compact Focus sedan, with more rugged offroad styling cues than the Escape, a top executive said on Wednesday.

    The new model, which will share parts with the Focus and Escape, will feature “offroad positioning and imagery” and will carry a premium price, according to Hau Thai-Tang, executive vice president of product development and purchasing. Thai-Tang was speaking at an investor conference in New York.

    The vehicle, as yet unnamed, is an all-new model with a design intended to recall Ford’s classic mid-1960s Bronco offroader, according to a source familiar with the company’s plans. The new compact could debut in 2019 as a 2020 model, said the source.

    Thai-Tang cited the vehicle as an example of how the U.S. automaker is changing its product development process to use more flexible vehicle architectures, increase parts commonality and speed new products to market more quickly.

    Ford unveiled a boxy Bronco concept at the 2004 Detroit auto show that never went into production. The U.S. automaker said last year it plans to launch a midsize Bronco, based on the upcoming Ford Ranger midsize pickup, for model year 2020.

    Unlike the 2020 Bronco, which will use a trucklike body-on-frame architecture, the “baby Bronco” will be more carlike since it will share its underpinnings with the Focus and Escape.

    Ford has said it plans to phase out the Focus sedan and hatchback in North America because of declining demand for conventional passenger cars.

    But it expects to introduce a wagon-like variant of the redesigned compact, called Focus Active, with modest crossover-like styling cues reminiscent of the Subaru Outback, the source said, adding that the Focus Active will share common parts with the small offroader.
  2. Midlife

    Midlife Well-Known Member Staff Member Moderator

    Sounds vaguely reminiscent of the Pontiac Aztek....
    tarafied1 likes this.
  3. B67FSTB

    B67FSTB The NorCal dude from Belgium

    any pics ?
  4. tarafied1

    tarafied1 Well-Known Member

    I have seen a few older ones on the web but nothing on the Focus based platform they speak of here.
  5. Horseplay

    Horseplay I Don't Care. Do you?

    What a disappointment. That 2004 concept had a huge popular appeal. It made an appearance as the Rock's truck in one of his movies recently. Thinking I'm not going to be real happy with a Focus based off road vehicle. :( There was a real opportunity that is seems they are trying to miss.
    tarafied1 likes this.
  6. stangg

    stangg Active Member

    I had to read the post twice... The focus based offroader is not yet named. The 2020 Bronco will be based on the new Ranger platform. Given what Ford has done with the Mustang resurrection, I would have to imagine the 2020 Bronco will have a strong sense of the early bronco's too. Let's hope so anyway...
  7. Horseplay

    Horseplay I Don't Care. Do you?

    I blame Craig! :p Read his post title and then quickly through the article and got it wrong. Maybe there is hope for the Bronco. 2020 lines up with about the time frame I should be buying something new and it could be in the running.
    tarafied1 likes this.
  8. tarafied1

    tarafied1 Well-Known Member

    I based my title on this comment:
  9. Horseplay

    Horseplay I Don't Care. Do you?

    I still blame you, Craig. :p
    tarafied1 likes this.
  10. Midlife

    Midlife Well-Known Member Staff Member Moderator

    Lock him up! He's guilty!
    tarafied1 likes this.
  11. tarafied1

    tarafied1 Well-Known Member

    I take full responsibility!
  12. KBMWRS

    KBMWRS What did the moron say today?

    someone needs to cut and paste that statement to another post somewhere.
    tarafied1 likes this.
  13. tarafied1

    tarafied1 Well-Known Member

    hey, stop giving these guys ideas

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