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Thinking I need to change my business name.

CBC Media
CBC Design Group

Purdy car picksures (to sell more in the South)
Free Porn Custom Car drawings by Chris (for the Google placement)
 
One piece of business wisdom I got many years ago from a friend was to not put your own name in the business, even if it's your own company and you're the only employee. he came up with a fictitious name and even bought a portrait from some old geezer's estate and put the name on the frame...as if the guy in the portrait was the founder.

The concept is that you build the goodwill of the business in the corporate name...then you can sell it when it comes time and there's not the stigma of the goodwill coming just from the name of the owner. That actually sounds like a selling point for someone who might be interested in one day buying your business.

In a nutshell, I'd suggest a business name that doesn't reflect the fact that it's "Chris."

Just my .02
 
"Sacbill" said:
One piece of business wisdom I got many years ago from a friend was to not put your own name in the business, even if it's your own company and you're the only employee. he came up with a fictitious name and even bought a portrait from some old geezer's estate and put the name on the frame...as if the guy in the portrait was the founder.

The concept is that you build the goodwill of the business in the corporate name...then you can sell it when it comes time and there's not the stigma of the goodwill coming just from the name of the owner. That actually sounds like a selling point for someone who might be interested in one day buying your business.

In a nutshell, I'd suggest a business name that doesn't reflect the fact that it's "Chris."

Just my .02
Click to expand...

i agree

but if Bob bought it

Bob's Chris's Car Art
 
"blue65coupe" said:
Remember, he wants to keep his logo. CBC
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Yes. I really like the logo and the way the " B" is a V8 logo. Tells about what I do. The side letters could change but in order to keep balance they should be the same letter. Or I incorporate another letter into the logo like an "I" for illustration....
 
I would leave your name as is... you've already got a good reputation and you don't know why JME went with the other guys artwork. Don't make assumptions... make a call and find out since this seems to be triggering your thoughts of changing. I never heard of the other guy until you mentioned it, and looking over his site it looks like he has been pretty well established dealing with others in the aftermarket industry and magazines. Computerized art is different than hand drawn so I'd imagine your collective clientel would choose either of you based on what they are ultimately looking for. If a business is looking for a full blown marketing package, they'd probabaly lean towards electronic art since it would be easier to make modification to the artwork. For someone looking for something more personal, I think they would lean towards your art.

If you really do think you need a different name, don't change what you have, just create a second name to do business as "DBA"... I like the CBC Illustrations posted earlier since it spins off of your original company name.

Since "chris" is more common than "kris" I think you'll always come up on top in a google search... nothing like being in the #1 spot.
 
You were first. I'd force the other guy to change his company's name...
 
I wasnt first though. He was an established business when I started. I just didn't think about the different spelling of Chris when looking for a name. I just didnt think it would be an issue but now I am rethinking that now that I have been doing more and more work and want to grow my business name.
 
"blu67" said:
I just didnt think it would be an issue but now I am rethinking that now that I have been doing more and more work and want to grow my business name.
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Chris...nothing against Todd....but you really need a faster web site update. All of your new work is going unseen except for a few. Just my opinion.
 
It's not Todd's fault. I have been busy and I have to get him the work to load. I already talked to him and he's ready. I just need to take a break from the drawing and get those things to him. Like now... :roll
 
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